Amplitude product analytics that show what makes users stay
Traffic and pageviews tell you people showed up. They don't tell you whether anyone found the value, came back, or quietly drifted away. Amplitude is built for those questions, the product ones: which paths lead to activation, where people drop out of a flow, what separates the users who stick from the ones who leave. We set it up on a clean event foundation, so the answers you get are answers you can trust.
Talk to our team
Pageviews measure visits. Product analytics measures behaviour.
Most analytics setups are good at counting: sessions, pageviews, bounce rates. Useful, but shallow. They tell you how many people arrived, not what they did once they were in, whether they reached the moment your product actually clicks, or whether they ever came back after the first visit.
Amplitude is built around events, the specific things people do, so you can answer the questions that decide whether a product grows. What's our activation path? Where do users drop out of onboarding? Which behaviours predict someone sticking around? Which features actually get used, and by whom?
That depth is powerful, and it depends entirely on one unglamorous thing: a clean, well-designed set of events underneath. Get that right and Amplitude becomes a genuine decision-making tool. Get it wrong and it's an expensive pile of numbers nobody trusts. The foundation is where we come in.
13+
Years designing event tracking and analytics
98%
Client retention over the last decade
1700+
Projects delivered for international clients
What we do with Amplitude
From event taxonomy to funnels, retention, and dashboards, here is the work we take on.
Event Tracking & Taxonomy
The foundation everything rests on. We design a clean, consistent event taxonomy and tracking plan, then implement it, so your data means the same thing everywhere and can actually be analysed.
Funnels & Conversion Analysis
We build the funnels that matter, signup, activation, checkout, and show exactly where people fall out, so you can fix the steps that are quietly costing you users.
Retention & Cohort Analysis
Retention is the truest measure of product value. We set up retention and cohort analysis so you can see who comes back, who doesn't, and what separates them.
User Journeys & Behaviour
Map the real paths people take through your product, not the ones you assume, so you can find the shortcuts to value and the detours that lose people.
Dashboards & North-Star Metrics
Clear dashboards built around the metrics that actually matter for your product, so the team looks at the same, meaningful numbers instead of vanity stats.
Integrations & Data Pipelines
Connect Amplitude to your product, warehouse, and marketing stack, so behavioural data flows in cleanly and joins up with the rest of your picture.
Amplitude is only as good as the events underneath it
This is the part everyone underestimates. Amplitude's charts are only as trustworthy as the events feeding them, and most rushed implementations produce a mess: events named three different ways, properties missing, the same action tracked twice, gaps where the important moments should be. Once analysts stop trusting the data, the expensive tool goes unused. A clean event foundation isn't optional, it's the whole game.
-
A proper tracking plan: a clear, documented taxonomy so every event means one thing, everywhere.
-
Clean, complete implementation, capturing the moments that matter without noise or duplication.
-
Data the team can trust, so decisions come from Amplitude instead of second-guessing it.
It's exactly the kind of careful, event-level measurement work we've done for years, and it's what turns Amplitude from a dashboard into a decision engine.
How an Amplitude project runs with us
1. Define what matters
We start with the questions your product team needs answered and the metrics that actually signal success, before touching a single event.
2. Design & instrument
We design the event taxonomy and tracking plan, then implement it across your product, cleanly and consistently.
3. Validate the data
We check that events fire correctly and completely, and reconcile them against reality, so the numbers can be trusted before anyone builds on them.
4. Build insight & hand over
We build the funnels, retention reports, and dashboards your team will use, document the setup, and can stay on to keep it healthy as the product changes.
Great product analytics is an engineering job, not just a dashboard
Amplitude lives or dies on the quality of the events beneath it, which is a data and engineering problem before it's an analytics one. That's our home ground. We've spent years designing event architectures and tracking plans, implementing them cleanly, and making sure the numbers reconcile with reality, across GA4, tag management, and product analytics alike. We build the foundation, then help you actually use what it reveals.
-
We think in events. A clean, documented taxonomy is where every good analytics setup starts, and where we start too.
-
We make data trustworthy. Validated, reconciled tracking, so your team acts on the numbers instead of doubting them.
-
We connect analysis to decisions. Funnels, retention, and dashboards aimed at real product questions, not vanity charts.
Questions clients ask us
Straight answers to the things people usually want to know before they start.
How is Amplitude different from Google Analytics?
They overlap but pull in different directions. GA4 is strong for web and marketing analytics, traffic, channels, campaigns. Amplitude is built for product analytics: deep, event-based funnels, retention, and behaviour over time, especially for apps and digital products. Many teams run both, and we set them up to complement, not duplicate, each other.
Do we need a whole tracking plan before we start?
You need one to get value, and building it is part of what we do. Skipping it is the single biggest reason Amplitude setups fail. We'll design the taxonomy with your team so the data is clean from day one, rather than something you spend a year cleaning up.
We have Amplitude but the data's a mess. Can you fix it?
Yes, and it's common. We audit what's being tracked, sort out the naming, duplication, and gaps, and put a proper tracking plan in place going forward, so you can trust the reports again without starting completely from scratch.
Is Amplitude only for SaaS and apps?
It shines for products and apps, but any business with a meaningful digital journey, an ecommerce funnel, a signup and onboarding flow, a member area, can get real value from event-based retention and funnel analysis. We'll be honest about whether it's the right fit for you.
What questions can it actually answer?
The ones that drive growth: where users drop out of onboarding, which behaviours predict retention, which features get adopted, what your best users do differently. These are the questions pageview analytics can't touch, and the ones that change product and marketing decisions.
Can it work alongside our other analytics?
Yes, and it usually should. We connect Amplitude to your product, warehouse, and marketing tools so behavioural data joins up with the rest of your stack, giving you one coherent picture rather than another disconnected silo.